Tuesday, October 30, 2007

Car & Driver: Aston Martin Gaydon Plant Tour

Aston Martin...... The brand often evokes thoughts of racing or, due to clever marketing, a connection to Bond.... James Bond. Whatever you think about the brand, you have to admit the cars are very stylish and nice all around (and they had better be with MSRPs from $113K-$255K!).

This Car & Driver Plant Tour shows you around the Aston Martin Plant at Gaydon, Warwickshire, England. There are 45 pictures with captions, so there is quite a bit to see regarding how Aston Martin's are manufactured. As always, there isn't too much direct information about the company's operations, but a good deal can be inferred about company methodologies by the facilities, personnel, and equipment. I couldn't find exact annual figures for Aston Martin production, but the volume is relatively low (somewhere between 1,000-2,000 vehicles per year). This is reinforced by the low automation in the factory, which also fits the "handmade, high quality" persona associated with the brand.

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